What to Actually Get Dad This Father's Day (Hint: Not Another Tie)

Buy 1 bottle, get a free Ben Buckler Limited Edition Cap.

Or grab the Father's Day Bundle — buy 2 and get free Whisky-Infused Jerky, a Limited Edition Cap, and free shipping.

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For a long time, Father's Day shopping ran on autopilot: a tie, a mug, a pair of socks, done by lunchtime. The latest spending data suggests that's no longer the whole story.

What the numbers say

The latest ARA–Roy Morgan Father's Day research found Australians planning to spend $720 million on Dad this year, with the average gift buyer budgeting $145, up almost 44% year on year. One in four shoppers planned to spend more than $200.

The pattern behind those numbers is straightforward: people may be buying fewer gifts overall, but when they do buy, they want the gift to count. That shift toward fewer, better purchases is exactly where a considered bottle beats a default one.

The category that keeps winning

Food and alcohol consistently rank among Australia's most popular Father's Day gifts. In 2024, they were the number-one category, chosen by 34% of Father's Day shoppers, ahead of clothing, tech, and the usual novelty fallback gifts.

The logic holds up. You can't wear whisky. You don't need to charge it. And nobody has ever quietly returned a good bottle because it was the wrong size.

The story behind the bottle

The Ben Buckler wasn't dreamed up in a boardroom. Larry Emdur's original idea was fairly simple: make 60 bottles of whisky for 60 mates for his 60th birthday. Then people tasted it, and asked where they could buy it.

The whisky combines ex-Tawny Port and ex-Bourbon barrels, giving it an approachable sweetness with baked apple, caramel, oak and a savoury edge. Since then, the little birthday project has picked up international Gold medals and grown into something considerably bigger.

Three ways to do Father's Day properly

1. One bottle. Simple. Excellent. Award-winning Australian whisky.
2. Add the jerky. Smoky, savoury whisky-soaked jerky alongside caramel, oak and baked-fruit notes. Very little explanation required.
3. Open it with him. Possibly the best option of all. Pour a glass. Ask him a question. Stay a bit longer.

Because the best thing about a bottle isn't necessarily owning it. It's sharing it.

CHEERS, DAD.

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Frequently Asked Questions

What is the best Father's Day whisky gift in Australia?
The Ben Buckler is an award-winning Australian single malt whisky matured in ex-Tawny Port and ex-Bourbon barrels, making it a popular Father's Day gift choice for whisky drinkers and newcomers alike.

How much do Australians spend on Father's Day gifts?
According to ARA–Roy Morgan research, Australians spent an average of $145 per Father's Day gift in the most recent survey, up 44% year on year, with one in four buyers spending over $200.

What Father's Day offers does The Ben Buckler have?
Buy 1 bottle and receive a free limited-edition Ben Buckler trucker cap. Buy 2 bottles and receive the cap plus complimentary whisky-soaked jerky, while stocks last.